MYLOGGERMAG January 2019
Welcome to MYLOGGERMAG January 2019.
We had an incredible response to how the new online magazine makes it easy for you to stay on top of what is happening in forestry today.
This month we focused on the logger and the life of a logger more as this is what we believe we as loggers need, a magazine helping loggers succeed.
This months magazine, January 2019 tells the story of some of the companies who are truly breaking the mould of what we have seen in the past in forestry.
These companies are setting the pace of what we believe the future of forestry will look like, individual companies who provide the service and support that is so desperately needed in the industry.
We do want to encourage you to read each section and use the information to set yourself up for success in 2019.
We firmly believe that we all share the same dream - to live life fullfilled, successful and feeling that our lives matter. This months edition will help set the pace for you for 2019.
Your MYLOGGERMAG team
Often we meet those who want to start their own businesses but for many the fear of taking the next step seems to be a hurdle that few ever cross.
We hear the list of reasons why the next step is never taken such as, where do I start, what business do I start, I am still doing research, I do not have money or there are others in this market who are already established and it would be hard to compete.
But from time to time we meet individuals who leave us stunned and make us realise we stand in the shadow of fear instead of taking hold of bravery and true leadership of our own lives.
It seems reckless what they do but it does leave a trace of defiance that no matter what they will succeed.
One such individual is Wayne Cochran from Axis Forestry. Now a well known forestry accessory, service and spares supplier in Canada.
Many look at people like Wayne and think the success he achieves just happen, he was fortunate or lucky but few recognize that Wayne, like so many other successful entrepreneurs are individuals like us, normal people who just showed an
obsessive desire to succeed.
Let him share his story of success...
A SOLUTION FOR LIFE...
AN ANSWER FOR FORESTRY
After 20+ solid years of working for
companies involved in logging,
hydraulics, pneumatics and electronics, I decided I needed to make a change.
I didn’t know what I was going to do but I know I needed to change. So, I forced it. I quit my job full stop.
I thought that removing myself by force from my job was the path to making my brain work towards discovering my own path the way I want it to go.
As a decent lead guitarist, I got serious about music as a primary income potential. .
I taught guitar and picked up several gigs locally and overseas to earn an income.
After the yearlong short music journey I came to the realisation that sometimes we shouldn’t
follow our dreams but rather we should follow our skill set.
I thought about this some more and wrote down my education history and realized I was close to what I should have been doing when I worked for my previous employer.
I have university education courses in business, accounting, hydraulics, top marks in physics and can speak several
I was raised in a logging community and have been taught what a hard work ethic and motivation can get you.
I enjoyed working for wages and various bosses.
I strive to emulate the good bosses into my business and from the bad bosses I’ve learned how to interact, cope and deal with bad behaviour.
Back in 95’ I had a very good boss that taught me quite a bit in life and I’m not sure if the old boy is around anymore. Rod Cudmore taught me work ethic, honesty, precision and to have a little fun while you’re at it.
Probably at the time I didn’t absorb enough from him but as you get older you reflect on experiences and grow as a human.
Of course, my parents were the best teachers and coming from a traditional logging town, I’m sure when I quit working for wages my dad was upset, but how will I ever know what I’m capable of?
In late 2010 I had a beer with Dan, a fella I grew up with and just happens to be a successful logging contractor.
We started pondering ideas…what’s missing in the logging industry today? What service does nobody offer?
Then it hit us, offer a service business to rebuild processor heads and manufacture the parts. Yah!
Trying the idea out strictly with Dan.
I served his company for several months before word of mouth started to organically grow the business and the idea
became more serious from there.
I developed my business plan and officially
started the company by setting
up one piece of storage racking
inside my double car garage.
We don’t put a focus on business metrics; however we do put a focus on the contractor.
We decided we want to be an integrated partner with every contractor.
In this partnership, their job is to log wood, our job is to know their equipment and to quickly provide them with the correct parts.
The benefit to the contractor is they don’t have to explain seven times where that part fits and what they need. They can get on and off the phone quickly, carry on with their day and trust the parts are correct.
Axis Forestry grew across the border,
supplying logging contractors in America with the same service and spares as we do in Canada.
Recognizing a need to reduce cross border grief for our American clients, we created a distribution centre in Washington State.
The centre is located only 3.5 hours away from the Canadian headquarters and is situated directly across from an international airport.
We started out small with this distribution centre and the response has been very positive so we’re going to expand with several surprise
additions in the near future.
Growing in a modern world:
In this new world of social media, a
single person can no longer build a business alone. You need support from all types of skilled individuals to help lift your
aspirations to the next level.
We connected with all kinds of business leaders and carefully hire the right staff to help propel the company further.
With time it became apparent to me how a business operates. As the founder of the company, my job is to inject the idea, supply endless energy, and hire staff that are smarter than me that can create products and services that people will buy.
Simple right? Ha! I thought raising kids was hard work. Forget the product for a moment; I never would have thought owning a business would teach me so much about people.
It seems I’ve met them all but probably haven’t. 99.9% of people that come into our lives at Axis are outstanding, salt of the earth citizens whether they’re
current employees, past employees,
existing customers or suppliers, and the other percentage I’d prefer to not talk about, because that could consume 90% of the harder lessons in life!
However, what I have learned in leading
people is to be kind, firm, inclusive, treat everyone like you want to be treated and never raise your voice at anyone.
Through that inclusive social philosophy,
we have attracted amazing contributors
to Axis and the company keeps growing because of our incredible
The other social aspect of the company is family. I’m very blessed to have both my children work for Axis and it makes coming to work everyday even more enjoyable.
My daughter Haley, works in marketing and design and my son Jared, works in fabrication as a welder.
Inherently, when the shop lights go off and staff go home, the
second shift is just starting for me. Working an average of 96 hours over a normal
seven-day work week,
I’m constantly working on the next task to
My loving wife Robyn is a very busy working professional that is thankfully very supportive with the company and offers a stable, peaceful, kind and positive relationship that I’m very thankful for.
She comes from an immigrant Italian family of traditional hard working entrepreneurs, so the meaning of hard work is hard wired into her DNA strands.
Above: Wayne and daughter Haley
She’s seen her father build a business from the ground up through extremely
hard work and is witness to the ups and downs of owning a company.
She doesn’t mind me working long hours but when it’s time to take a break she books it for us and that’s final! I really appreciate that part of our relationship, how she’s firm with shutting the phone off and going low tech for a while.
It’s also good to see employees with families or personal goals develop and grow with the company. It’s enjoyable to go to work each day and see the team working towards one common goal.
You can see the community grow at Axis and within the region as they take their income and invest it within the community, whether it be buying a new car, buying a house, taking their family on a trip or engaging in local community group activities.
The staff at Axis are highly skilled and motivated.
When you ‘re a small business, hard work is implied, and team members at Axis go for it. It doesn’t matter what your job is at Axis as every single job is extremely important. If a worker doesn’t sweep the floor, the floor jack won’t roll and be able to load that pallet of parts onto the truck, and if the IT guy sleeps in, surely the network will go down that day and the parts team may struggle.
Everything is connected and important no matter what the job is.
We have a “check your ego at the door” policy and we find that the pack will weed out offenders quick here. This policy fosters inclusive ideas and growth and removes layers of unnecessary micro
It prevents all kinds of negative issues that can arise in a workplace.
The aspect of the job I probably love the most is my ever-changing outdoor office. The contractor’s job site. The most precious diamond in our company is a customer that takes a small part of their day to connect with you to tell you about their day, what help they need and how we can solve it. Without this Axis is nothing, so understanding the lives of
these logging contractors is the most important gem we have. I’ve met so many different types of loggers from all over the globe and after knowing their stories, I’ve observed so many similarities.
To see the smile on Jamie and Micah’s face as I approach their job site makes everything worth it. Listen to Jeremy’s childhood stories over deep fried catfish or ask Mr. Bailey, a 71-year-old logger with a playful mind of a 40 year old to his favourite buffet restaurant and you’ll hear the most amazing stories of grit and hard work.
With a minimal budget for advertising, we’re very thankful for the referrals our clients give to other contractors.
Tech - the next area of growth
After eight years of rebuilding heads, manufacturing parts, and service support the company has invested into the tech sector. 50% of the building space is dedicated to tech research and development, and the other 50% is parts and manufacturing.
At Axis, we’ve recognized that to make an electrical based product extremely easy to use, it requires high tech to make it simple. We’re investing heavy into technology products to enhance our skill sets and long term sustainability. After interviewing hundreds of logging contractors throughout the world, the message is the same, and so we formed a new group called Cypress Robotics Corp (www.cypressrobotics.ca). This talented team develops all the technology products that Axis requires as well as offers it to other manufacturers looking for a better product.
The future looks very bright for Axis Forestry as we develop existing markets and expand into new markets.
We can’t wait to hear from the next logging contractor!
Axis Forestry Inc. started in a garage of a house in the Sa-Hali area of Kamloops in 2011 and has grown into an award
winning, 20 employee international business.
All of this has been done through hard work, focus and grit of the team. It did not come easy or through luck. It started with making a decision to go after a dream, selling a mountain bike for seed money and staying focused on achieving the dream.
- MLM -